Size does matter. For Pinterest, at least. By optimizing the size of your blog images for Pinterest, your pin is more likely to look visually appealing and therefore be re-pinned or clicked on (or hopefully both!).
There isn’t just one perfect size for Pinterest though. Instead, there’s a perfect size range.
Pinterest has been making a lot of changes to the visual appearance of Pinterest on the desktop and the mobile app. Previously, the desktop had a gray background, and when you clicked on a pin, the screen would display the images with a gray border, unless the picture was 736px or bigger.
Those days are no more. Your pins do not have to be 736px wide anymore. Everyone has a white border when the pins are opened up.
Let’s dig in and talk about what size your pins should be now. (hint: it’s going to be different for everyone.)
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Out of the mouth of Pinterest
The best place to get information is to go straight the source. Here are quotes directly from Pinterest (found in the Pinterest guides and blog) that tell how what size we should make our pins. I’ve only included quotes from the last year, as everything else it outdated information. Following these quotes, I’ll walk you through finding the right size for YOUR blog.
-Pins are organized into columns, so vertical Pins take up more space and tend to stand out more. Don’t make Pins too long or they will get cut off. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high). How to make great pins guide, August 14, 2016
-Go for taller Pins. Vertically-oriented Pins look better on mobile screens. (The maximum aspect ratio is 1:2.8). Best Practice Guide, June 20, 2016
-Images that are at least 600 pixels wide will look best on Pinterest. Keep in mind that only images that are at least 100 x 200 (or 200 x 100) pixels are Pinnable. Best Practice Guide, June 20, 2016
-Vertically-oriented Pins look best on mobile screens, so make yours stand up nice and tall, with a maximum vertical aspect ratio of 1:2.8 3 ways to create better pins May 24, 2016
-We’ve seen that Pins with taller vertical aspect ratios perform better than horizontal Pins. Repurposing creative assests to create effective pins July 25, 2016
Recommended image sizes
Based on these recommendations from Pinterest the minimum size for images is a ratio of 2:3 (2 being the width of your image and 3 being the height of your image) and at least 600 pixels wide. The maximum size recommendation is a ratio of 1:2.8. Anything longer than a 1:2.8 ratio will be cut off in the feed and displayed with an “Expand Pin” overlay. Pinterest does not give a maximum width.
What size should I create my pins?
I’m sure there are many of you saying, “get on with it Kristie, what size should I make my pins?!?”
If you’ve read my post on optimizing your images for speed, (and you really should read it) you know that I recommend creating images the width of your blog post section. For most blogs these days, this is above 600px. The first step is to find the max width of your content section (because pictures look great at full width!) and then create all of your pins to be that width with your desired height.
The first time I published this post I made you use your high school algebra skills and do some math. This time, I’ve embedded some handy dandy calculators for you to use.
Pinterest image size calculator
Minimum size, 2:3 ratio
(Note: if your blog content section is smaller than 600, you will want to make your images 600 pixels wide to follow Pinterest’s recommendation for a minimum size of 600px and upload them directly to Pinterest)
Maximum size, 1:2.8 ratio
Pins longer than this maximum size will display with an “expand pin” overlay on mobile devices.
If you want to do the math by hand or want to know the specifics on the ratios, you can use this section: If you’re good, continue to the bottom for more details.
Calculate the minimum height Pinterest recommends, a 2:3 ratio. 2=width and 3=height.
For our example, let’s say your blog content section is 660px wide. We need to cross multiply and divide in order to find the height the image should be.
Doing this math, the minimum recommended size for your blog would be 660px by 990px.
The largest size Pinterest recommends is a 1:2.8 ratio. After that, the image will get cut off in the Pinterest feed (but not on the board or actual pin).
Use the same formula to find the maximum recommended height. 1 = width, 2.8 = height
The maximum recommended size for your blog would be 660px by 1,848px. Anything longer than a 1:2.8 ratio will be cut off in the feed and show “expand pin” at the bottom.
Anything in between
Don’t feel like you have to use the minimum or maximum height recommendations. Feel free to use any size in between those two!
I want to create a long pin, but don’t want it in my blog post.
No worries, you can “hide” pins inside your post. When people click the pin it button they’ll show up. Learn how to hide your pins and still be on Google’s nice list.
What size should I make my board covers?
Great question, I have a detailed post on board covers. They’ve been changing a lot so I have a changelog going for them as well as my current recommendation.
What about pins that aren’t the recommended size?
I know that many of you are going to ask about pins that you’ve already created that are longer or shorter than the Pinterest recommended ratio range. While updating old post graphics can be a smart idea, don’t feel like you need to go and update all of them right now. Remember, this is just what Pinterest recommends. In the beginning most of my pins were 736px by 900px (shorter than the recommended ratio) and they are still getting repined. Use your best judgement and make sure it looks good.
There are very few things Pinterest actually tells us to do, the rest is a big mystery. I’ve decided that if Pinterest is going to come out and give a recommendation for image sizes, then it’s probably a good idea to follow it.
Go experiment with your pins and try different ratios.
Now that you now the magic formula for creating pins, go experiment with image sizes for you next posts. Don’t be afraid to use different heights for different images and posts. The goal is to stand out in the sea of images.
Let me know what size you decide to create your pins, I’d love to check them out.
Get more results from Pinterest!
Before you go, I have to tell you about my friend Kate’s Pinterest course, Simple Pin Master Course (affiliate link). I absolutely adore Kate and I’m convinced she’s my Pinterest twin (did you know, that is actually a thing. Pinterest told me in a notification that Fran was my Pinterest twin – which is also fitting). I agree 100% with Kate’s Pinterest recommendations. I enjoy chatting Pinterest with Kate on a regular basis. One of these days when I go down to visit my folks I hope to meet Kate IRL too.
Kate is the owner of Simple Pin Media – a Pinterest management team and this week she relaunched a Pinterest course for bloggers. I’ve been going through it and have loved every module so far. One of my favorite parts are the tracking and worksheets included with the course. Super helpful.
Here are some details about the course:
What is the Master Course
The Simple Pin Master Course is a 9 module Pinterest marketing course with 20 easy-to-follow education videos, developed by Kate Ahl of Simple Pin Media. After working with over 300 Pinterest account she created the Master Course to give people a solid, easy-to-follow, analytics driven plan. The plan empowers bloggers and business owners to create a marketing plan to grow their business, build their email list, and increase revenue.
- Pinterest Foundations
- Optimizing Your Website for Pinterest
- Creating Pinnable Images Using Three Different Programs (Canva, Pic Monkey and Adobe)
- Crafting the Perfect Pinnable Post
- Using Pinterest to Build Your Email List
- How to Be An Effective Pinner
- Evaluting Your Efforts — Pinterest Analytics & Google Analytics
- Running a Promoted Pin Campaign
- How to Dominate Pinterest!
Also included in the course are printable PDF’s, tracking documents (spreadsheets for those who need them) and helpful tutorials of essential programs.
The Simple Pin Master Course is designed to be self-paced but we recommend completing and implementing each module before moving onto the next.
If you’ve been wanting to see more results from Pinterest, like the New Blog has, I highly recommend taking the Simple Pin Master Course.
Happy pinning friends, I can’t wait to see those traffic increases from Pinterest!
This post was originally published on June 9, 2015 and has since been updated to reflect current Pinterest sizes.