Income and traffic reports are becoming very popular these days. I always find them interesting to read, but frequently find myself feeling envious.
I’m sure you’ve felt the same. I mean, who wouldn’t want to be making $15,000 a month blogging?
Most of us aren’t making that much (yet) and that’s okay. You have to remember that your blog is at a different stage than other blogs. Instead of comparing the actual numbers, I like to compare my RPM to other bloggers and then I feel much better about the success of my blog.
My RPM for May, 2015 is $45.79. A lot of people will tell you that it takes a lot of traffic to make money, but it doesn’t! You can make an income blogging before you get into the hundred thousand pageviews a month.
Here are some other RPM’s for bloggers – both big and small. Click on the link to see their full income report.
Obviously, there are a lot of factors that go into a blog’s monetary and traffic success. Just because your RPM is higher or lower than another blogger’s, does not mean you aren’t as successful. I just like using RPM as a good reference guide to see how I am performing when I get to caught up in comparing the big numbers.
Tracking your RPM can also help you improve your blog.
I highly recommend you track your RPM for your own blog. This will help you see how you are performing from month to month. Maybe you had a huge spike in traffic this month due to a series you ran on your blog. If you compare your RPM from this month, to last month, you’ll be able to see if that traffic spike was beneficial to your income or not. Hopefully your RPM stays the same or increase.
If it decreased, you might want to decide if the series is worth continuing or how you could capitalize on that new traffic source.
Start tracking your RPM this month so that you can make improvements and hopefully make more money blogging.3