One of the most important pages on your blog is your about page. As you watch your traffic climb, you will soon discover that your about page is one of the most popular pages on your blog. People want to know who the person is behind the writing of your notable blog. Just like a resume is vital in getting a job, an about page is crucial for gaining readers.
10 questions to answer on your about page:
- Why do you blog?
- What is your blog about?
- What does your blog have to offer the reader?
- What credentials and qualifications do you have?
- Do you have any awards or recognitions?
- Who are you, the author?
- What do you look like?
- What are some of your best posts?
- Where have you been featured?
- How can I connect with you?
I don’t think there is any right or wrong way to order these. Different types of websites will answer these questions differently. Write your about page in the same style as your everyday blog posts. If you use your own jargon and make jokes in your regular posts, then go ahead and let your about page be comical. If you blog about your life, your readers will want to know personal details about you. If you are a math tutor, they might not care what your favorite color is. As a new blogger, you probably won’t be able to answer all of these questions, and that’s okay! Continually update your about page as your blog grows.
Read other blogger’s about pages to see how you should write yours!
I think the best way to learn is through example. So, let’s take a look at some about pages. Note: I did not consider visual design when choosing about pages to feature, only the content on their ABOUT page. We decided to look at some big, popular blogs and some newer blogs as well.
Underneath each example I have listed bullet point items of things we like about their about page.
- What Just a Taste has to offer.
- Links to her weekly videos.
- Brief paragraph about author and what she hopes the blog will inspire the reader to do.
- Details about author and qualifications.
- What the blog provides.
- Links to blog content
- Authors hope for the reader “I hope Just a Taste will inspire you to explore your life through food and to remember that there is always room for dessert!”
- Professional history.
- Qualifications: degrees and experience
- Places this blog or author have been featured
- enthusiasm and fresh perspective to a shoot.
- Photography qualifications.
- Brief sneak into personal life:
- Blogs that featured her work.
- When and why blog was started
- History of the author and the how she decided to create this blog
- Qualifications, experience
- Picture that says, “this is me”
- FAQ section.
- Features and mentions
- Awards: named a top Pinterest influencer by Mashable, Refinery29, & more…
- Links to social media
- Personal History
- Education and Qualifications
- Places he’s been featured
- Purpose: expose all possibilities within the divers field of veterinary medicine
- He also has a Start here page, which answers a lot of the About questions.
- About is not a tab, but featured on his sidebar.
- History story.
- Reached out to the reader, “I’m glad you’re reading this because it means you’re probably interested in taking care of your personal finances”
- Encourages readers to contact him with questions.
- Personal about.
- Social media connections
- Newsletter sign up
- Introduction, what the blog is: “a reflection of my own desire to create a home that nourishes…”
- Personal details
- History of when she started writing
- Link to Ebook
- What you will find on the blog
- Other places the author writes
Here’s a question for all of you,
Q: What do you like to know about bloggers when you go and read their about pages? Knowing what readers like to know when they go to an about page will help us all write better about pages.