Pictures are such a big part of blogging these days. I participated in a twitter chat a while ago about blogging and photography. The general consensus was that pictures are necessary for a blog. Not only are pictures great for readers, but they can also help your SEO. This post will discuss how to save images and how to upload them to WordPress to optimize them for SEO.
How to save a picture for best image SEO
First, you need to save the image with a specific name. Don’t name the image something silly, or leave the image DSC_102. If you aren’t editing the photo, make sure to change the title by right clicking and renaming the image. When you name the picture, always make sure to include dashes – between each word. In code language, a dash represents a space.
By giving your image a specific name, it gives you another place to put keywords in your HTML; which will increase your chances of the image being found. Be strategic in naming your images: make sure they are clear descriptions of what the image is, and include keywords related to your post.
Check out this example: I named it caramel-apple-cupcake.
How to save the picture on your blog for best image SEO
Now that your picture is save correctly, upload it to your blog post. Once you upload an image, the right hand side will give you options for the attachment details.
Alternative text (Alt text)
The alt text is the text that will show up if the image doesn’t load. It is also the text that computers read for the visually impaired. Pinterest often uses the alt text as the default description text for a pin. As you can tell, the alt text is very important for your images. In short, the alt text provides a description of what the image is. Always include an alt text!
HTML for an SEO Image
For those of you that like the nerdy side of blogging, let’s take a look at the code for the an optimized image.
There you have it. You are now an image SEO expert! The great part is, you don’t actually have to touch the code if you don’t want to. You can do it all through your WordPress interface.
Do you include a picture with every blog post?1