One of the first things you need do after setting up your blog is sign up for a Google Analytics account. Google Analytics is a powerful tool for bloggers. A few of the things you can do with Google Analytics are: track who came to your blog, what they viewed, how long they were there, what search engine they used, if they were a referral from another site or if they came directly, and what page they left from. These tools can be very helpful when trying to make your blog successful.You can better track what posts are bringing the most viewers and what post disinterest viewers and more by analyzing your analytics! Anyway, enough riff raff. Trust me, you want it. And It’s free!
Set up a Google Analytics Account
Go to http://www.google.com/analytics and create a Google account (if you don’t already have one) and confirm it through the email verification.
Now you will be able to sign in to Analytics. You should see a page similar to the snippet below. Click the sign up button and fill out the set up page.
Find your Google Analycis Tracking Code
When complete, Select Get Tracking ID at the bottom of the page. Here you will find your Tacking ID that is used behind the scenes to notify your specific Google analytics account of traffic to your webpage and your Tracking Code that executes this process. If you look you can see the tracking ID within the code.
Add Google Analytics Tracking Code to your Blog
If you have a Genesis theme, scroll down to see your instructions.
Put the tracking code in your blog code. Yep, that’s right, blooooog coooode. Don’t worry it’s simple. First, select and copy the code in your tacking code box like Google advises. Sign in to your WordPress dashboard and navigate to Appearance – Editor. In the far right column, find the file titled footer.php and click to open it. Scroll down to the very bottom of your page and past the tracking code right below </body>. Hit save and you are done.
Add Google Analytics Tracking Code to your Blog – Using a Genesis Theme
If you use a Genesis theme, you don’t need to access the html file for your blog. First, select and copy the code in your tacking code box like Google advises. Then, sign in to your WordPress dashboard and navigate Genesis – Theme Settings and paste the code either in the header or footer. Hit save settings and you are done.
What is the difference between pasting the code in your header or footer?
Not much. Pasting in the header will cause analytics to track the second someone navigates to your page. Putting it in the footer will cause analytics to track once your page is loaded. I prefer to paste it in the footer because I don’t really want to track non legitimate page views. If the page didn’t have time to load they probably didn’t view anything.
Check your Results
Sign back in to Analytics in a few days and check your reports under the reporting tab!