Another update on the New Blog. We’re going to cover things Jane did on her blog during the second month of blogging + actionable tips you can do for your own blog!
The New Blog launched on August 10th, 2015. This post is documenting the blog’s second month from September 1oth – October 10th. I refer to the New Blog’s author as Jane.
A few things Jane did with the New Blog during its second month.
Jane became a yummly publisher – a food network and recipe app. We added the yummly button manually, but you can also use the recipe plugin or one of the supported sharing icons. Yummly is now one of her top 10 traffic referrals.
Signed up for affiliate programs. Jane searched for affiliate programs that matched her brand. She placed a few affiliate banners on her site, and has started dropping casual affiliate links in her posts. Stay tuned, I have a whole post on getting started with affiliate marketing – once I get a little bit more sleep. 😉
Published a round up style post featuring other bloggers content, relating to her subject of course. You’ll see later on in the traffic section what this can do for you.
Someone with 35,000 Pinterest followers pinned one of her articles, resulting in over 1000 repins. This post was the number two most visited post. More details on Pinterest in the traffic section.
Traffic and Follower Report
The numbers. First, I must add a little disclosure here. While having more followers gives your more klout and seems like it will bring you more traffic, it’s not all about the numbers, Ashley of Noze Graze said it perfectly,
There are no tricks or shortcuts to getting blog followers. There’s a difference between: 1. Raising your follower NUMBER and 2. Gaining real, LOYAL followers who love your content
Quite often, those are two completely different things. People can be so focused on #1 that they forget they should be aiming for #2.”
Followers report after blogging two months.
- Twitter – 400 +101
- Pinterest – 720 +48
- Facebook – 375 +28
- Instagram – 580 +192
- Bloglovin –45 +6
- Newsletter Subscribers – 158 +8
Traffic during the first month of blogging
Notice the first big spike on the left? That is the day Jane’s round up post went live. She had 213 sessions, which is the highest amount of visits in one day that she’s reached (other than the day she went live).
During her first month of blogging Jane had a total of 2,748 sessions. This month the New Blog’s traffic increased by 24.05%.
Top 10 Traffic Referrals
Pinterest has taken over as her number one traffic source. During the first month, Jane only had 250 visits from Pinterest and this month has 720. That’s an increase of 188%. A large contributor to this increase is the repin by the popular pinner. That pin has 1096 repins, at the time of writing. That’s not the only one though. The New Blog has repins with 106, 69, 62, and several in the low double digits (I consider a pin with 10 repins to be a big win!).
Income and Expense Report
$7.00 – photo props
No income to report yet, but hopefully soon!
Total blogging expenses so far: $216.35
As a food blogger, Jane recognizes the importance of beautiful pictures. She’s been working on building a stash of props to help make her food really pop.
Goals for the third month
Work on Jane’s newsletter list. She’s got an awesome freebie in the works. It’s irressitable and I can’t wait for her to launch it this month. In addition to the new lead magnet, we will play around with different wording and placement of her sign ups.
Work on building a connection with other bloggers. In Dre’s post about the 10 brand building mistakes she made, she pointed out that one of her biggest mistakes was not building relationships with her peers (see number 7). I know it might seem odd to make friends with your competition, but it’s actually one of the best things you can do for your blog. Think of them as colleagues, peers, or buddies – not competition.
Improve photography. Pictures are the bread and butter of blogs these days. Jane is super motivated to improve her photography skills this month. It’s crazy how many hats bloggers have to wear: blogger, content creator, photographer, social media extraordinaire, etc. (oh, and to make things even more complicated, pictures can also ruin your blog if you’re not careful)
Takeaways to apply to your blog.
It takes a while to build up momentum with Pinterest. Don’t give up on it being a high profile traffic source. My pal Erika of Olyvia.co has a great resource for getting more Pinterest followers and repins. Just keep pinning, make sure you’re not doing any of these 10 things on Pinterest and you’ll start to see results!
Write great content and create stunning visuals. Jane is passionate about providing quality posts to her readers, “I am really trying not to post just because I need a post. Quality content and photos are important to me.”
When it comes down to it, you’re more likely to get shares and re-shares on any social platform when you have great content. We can talk all day about different strategies, but if you’re content is shareable (aka, great content) social media success will happen naturally.
Write a round up post! Bloggers loved to be featured on other blogs, an more likely than not – if you share their posts in your article, they’ll make sure to share your roundup. Don’t forget to tag the bloggers you mention in social media posts. Also, make sure to give credit where credit is due! You’re not trying to steal their content or beautiful photos, you’re trying to share their post with your audience. If you want to use a picture from their post, ask for permission or consider including it in a collage instead of using the picture alone. I absolutely love this post on Boost Blog Traffic: The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares
What are you going to do differently to promote your blog or provide better content?1