That’s it. The big secret to successful sponsored posts. The one way you won’t turn all your readers away when you do a sponsored posts. Add value.
Let me give you an example
Many of you are probably familiar with Michaels’ Dream Tree Challenge. For the challenge, Michaels’ provides bloggers a Christmas tree and X amount of dollars to spend at Michaels to create a dream Christmas tree. Sometime in November all the bloggers post their trees and we all get to gawk over them!
A lot of the bloggers do a post similar to this, “I’m so excited to share my dream tree today! Michaels gave m $xxx to decorate a Christmas tree. Look at how beautiful it is!” They then proceed to share close up pictures of all the beautiful details on their Christmas tree. While I love looking at beautiful Christmas trees, I usually leave those type of sponsored posts thinking, “Well, my tree would look that amazing too if Michaels gave me money to decorate it!”
Example of a good sponsored post
Not all bloggers write their Dream Tree challenge post that way though. (I would know, because I read them all, every year. Is it Christmas yet?!) Here is an example of a Dream Tree Challenge post that adds value!
Not only do I love the tree that Kristyn created for the Dream Tree Challenge, but I also love the post. Along with pictures of all the pretty details, Kristyn provides steps for creating an advent Christmas tree, a tutorial on how to create a Christmas word plaque, a tutorial for creating scrapbook ornaments, and tips for styling your own dream Christmas tree.
I left her blog thinking, “Wow! I could do that!”
Notice the difference in how I felt.
Sponsored posts with value improve your blog.
Not only does Kristyn’s post add value to the reader, but it is also going to help her more.
How? Check out her title. It isn’t Michaels Dream Tree Challenge, it is Advent Christmas Tree. The focus isn’t Michaels, the focus is the Advent Christmas Tree. People are looking for Christmas advent ideas. Plus, your readers are going to appreciate the post more, making them more likely to return!
Sponsors want you to add value.
I haven’t talked to Michaels, but I am pretty sure that they love it when bloggers show how to create something out of their products. That’s the purpose of Michaels!
Companies will be more satisfied with your posts when it represents the company well and when leaves your reader with good impression of the company.
Add value to your sponsored posts.
If your readers wanted commercials, they’d watch the Super Bowl. Sponsored posts are more likely to be successful when they are more than just a commercial. Your fans read your blog to gain insight or for entertainment. If your sponsored post accomplish one of these, you’ve written a successful post!
I’d love to read your successful sponsored posts! Leave a link below and tell us all what made it successful!2